Create a marketing tool that allows linking any marker with any type content in AR. The app was intended to use for events and marketing campaigns without the firm fixing to a specific company.
At first, we listed all the potential types of content. Then the most likely ones were selected. Each of them was implemented in the mARker app. So just the administrator adds the new pair 'marker/AR experience,' it becomes available for all users over the world.
Now, the app can run images, external links, videos (with the transparent background as well), 3D models, and animations for them.
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