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Facebook AR filter for EPC Champagne

Four short AR stories for EPC wine bottles

Purpose

To test new marketing channels for EPC Champagne.

There was chosen Facebook and its tool SparkAR. The idea is to interact with customers via AR experience with the bottle.

A target for AR is the labels of the bottles with EPC champagne. The Facebook camera recognizes them and starts 1 of 4 short stories accordingly with the recognized label (Brut, Extra Brut, Rose, Millesime).

The effect consists of facial animation, sound, and subtitles.

Solution

The result