OBJECTIVE
The goal was to simplify the process of designing an outdoor kitchen. Since every backyard and patio space is unique, we wanted to provide Metaal Enzo customers with a tool that makes complex customization feel effortless. The objective was to allow users to build their own cooking station - choosing everything from the grill type to the frame finish - while seeing the exact cost and design in real-time.
SOLUTION
We developed a dedicated 3D configurator that turns high-end metal craftsmanship into an interactive digital experience. Users can now mix and match modular sections, select specific appliances, and visualize the materials in high detail.
To help customers truly feel the scale of their project, we integrated AR functionality, allowing them to place their custom kitchen directly in their outdoor space.
KEY FEATURES
01
MODULAR DESIGN FLEXIBILITY
The kitchen is built to fit the user's space, not the other way around. Customers can choose their base type, select from various grill integrations like the Big Green Egg, and add specific storage modules.
02
HIGH-DETAILED MATERIAL PREVIEWS
Metal and wood are the heart of Metaal Enzo products. We focused on realistic 3D textures so users can see exactly how the black powder-coated steel looks alongside the natural wood finishes. This instant visual feedback helps customers make confident decisions about the aesthetics of their investment.
03
TRUE-TO-SCALE AR PLACEMENT
With our AR feature, users don’t have to guess if a setup will be too bulky for their patio. They can virtually place the configured kitchen in their actual backyard to check the scale, flow, and fit, ensuring total satisfaction before the build starts.
THE RESULT
The new configurator has completely redefined the way customers plan their outdoor living spaces. By turning a complex bespoke manufacturing process into an engaging, visual journey.
For Metaal Enzo, this tool serves as a powerful bridge between digital interest and a final sale. It builds immediate trust by showing customers exactly what they are investing in, down to the smallest detail.
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