

OBJECTIVE
The goal was to revolutionize the way customers purchase high-end stone furniture. Since a natural stone table is a permanent centerpiece, we needed to eliminate the guesswork regarding its size, shape, and material. Our objective was to create a digital experience that reflects the premium nature of the brand while providing precise technical configuration.
SOLUTION
We developed a 3D customizer that focuses on hyper-realistic material shaders and precise geometric scaling. The system allows users to customize the top shape, choosing from unique profiles and adjust dimensions with real-time price updates.
This solution ensures that the unique veining and texture of the stone are visualized with professional-grade accuracy.
KEY FEATURES
01
SHAPE & SIZE LOGIC
Users can select from various table-top geometries and fine-tune dimensions to fit their specific space requirements.
02
REALISTIC STONE TEXTURES
High-fidelity rendering replicates the unique patterns and natural depth of luxury stone surfaces, ensuring the 3D model matches the physical product.
03
AR INTERIOR PLACEMENT
The built-in AR mode allows customers to virtually place their custom stone table in their own dining room or office at a 1:1 scale to verify the fit and aesthetic harmony.

THE RESULT
By providing a Custom 3D & AR builder, we transformed the sales process for StoneLab from static catalogs to an interactive showroom.
The ability to see a massive, high-ticket stone table in a real interior environment via AR has significantly increased customer confidence and reduced the decision-making cycle for luxury furniture purchases.
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