OBJECTIVE
We wanted to give G-Brio customers a way to customize their car in real-time, making a complex, high-end build process feel visual, straightforward, and actually fun.
SOLUTION
We developed a custom 3D configurator that puts the user in the driver's seat. Instead of just picking parts from a list, the customer can see how every change affects the look of their specific build instantly.
We focused heavily on the experience: the 3D rendering is smooth and we integrated AR so users can literally "park" their design in their driveway to see how it fits.
KEY FEATURES
01
DEEP VEHICLE PERSONALIZATION
Everything is adjustable. From paint finishes and wheel styles to interior details, users can mix and match components to build their exact vision. It’s all about giving them the freedom to explore different combinations without the pressure of a showroom.
02
REAL-TIME 3D RENDERING
We wanted the configurator to feel responsive, not clunky. As soon as a user selects a new part or color, the 3D model updates instantly. High-quality textures and lighting ensure the car looks crisp and realistic from every angle.
03
IMMERSIVE AR PREVIEW
With the integrated AR mode, users can “park” their custom build in their garage or driveway. It’s a great way to check the scale and see how the design fits in the real world.
THE RESULT
The new configurator completely changes how G-Brio clients approach their build. It turns what could be an overwhelming technical process into something creative, visual, and genuinely intuitive, putting the customer in the driver’s seat from the very first click.
The tool helps buyers commit to their choices because they can finally see exactly what they're getting. It gives the brand a distinct, tech-forward edge, turning the sales process into a modern experience that matches the high quality of the vehicles themselves.
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