OBJECTIVE
The goal was to digitalize the furniture ordering process by creating an intuitive e-commerce tool for custom dining tables. The objective was to allow customers to configure granular details - such as specific dimensions, wood types, and edge finishes - while receiving instant visual feedback and exact pricing, eliminating the need for manual quoting.
SOLUTION
We developed a 3D configurator focused on detailed furniture customization. The system handles complex parametric combinations, allowing users to independently swap base styles and customize the tabletop's shape, thickness, and edge profile.
To support a seamless buying journey, we integrated a real-time dynamic pricing engine and a direct checkout pipeline, paired with web-native AR to solve the critical issue of spatial planning in interior design.
KEY FEATURES
01
TABLETOP CUSTOMIZATION
Users can fine-tune every aspect of the main surface, including overall Shape and Dimensions, Top Thickness, specific Oak Wood Types, and detailed Edge Finishes, instantly visualizing these premium carpentry details.
02
DYNAMIC PRICING & DIRECT CHECKOUT
A robust real-time pricing engine automatically calculates the exact cost as dimensions scale and materials change. This provides total financial transparency and connects the custom 3D model directly to the shopping cart for immediate purchase.
03
LIFE-SIZE AR PREVIEW
The integrated WebAR feature empowers customers to project their custom-designed table directly into their dining room at a 1:1 scale. This allows them to verify the footprint, clearance, and aesthetic fit within their actual interior space before committing to a high-ticket purchase.
THE RESULT
The 3D table configurator transformed a complex, consultation-heavy ordering process into an engaging, self-serve retail experience.
By providing hyper-realistic visualization of wood grains and edge details alongside transparent pricing and AR sizing, the brand significantly increased buyer confidence. This automated the custom quoting process, reduced the risk of sizing errors, and shortened the path from design to purchase for premium furniture.
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